French label April 77 is known for their beautifully-cut, slim-fit jeans. With a strongly linked identity to music and the rock'n'roll lifestyle, the jeans feature quirky touches like punk-inspired tartan jeans with special hidden plectrum-pockets. Leather-embellished zippers and yokes are also recurring design features of the brand.

For AW12-13 April 77 have taken a 90s-inspired route with rich colours and tartan prints.

1070 members like the brand APRIL 77

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