The Genderless Fashion Report
In-depth data from our global community of fashion activists mapping the rise of genderless shopping.
Despite the labels they carry, clothes have no gender - there’s nothing stopping us wearing anything we want, aside from old-fashioned conventions. As traditional gender boundaries dissolve, Vestiaire Collective's members are reflecting that change with the way they are searching for new styles. We've analysed our community's searches for over 3 million items over the last 6 months to explore this in-depth.
Clothes
The sustainable loungewear brand The Pangaia has seen a +169% uplift in searches on Vestiaire in the last 6 months. It was already gaining in popularity before the pandemic with their inclusive marketing, direct-to-consumer approach and fresh colourways using vegan, organic and biodegradable materials. The brand shows no signs of slowing down.
Bags
The Celine Seau Sangle bag saw an increase of +198%, reflecting the increasingly unisex approach of the brand. Hedi Slimane has always played with androgynous style at Dior Homme and Saint Laurent, but now it's his accessories at Celine that are in high demand.
Shoes
The unlikely beneficiary of the clog trend is Crocs, with an increase in searches of +97% in the last 6 months. Once a fashion pariah, now an insider must-have, the brand’s Gen-Z friendly collaborations with the likes of Justin Bieber have powered this shift.
Accessories
Prada buckets hats continue to blur gender lines with +87% growth in searches, inspired by Tiktok's egirls and eboys and fuelled by the brand's commitment to sustainability with their Re-Nylon collection.
Jewellery
You searched +54% more for pearl necklaces and +59% specifically for Vivienne Westwood versions. Subtly subversive, the pearl necklace has become a symbol for gender fluidity with over 70 million hits on #pearlnecklace on TikTok.
Brands To Keep An Eye On
- Greg Lauren +212%: Deconstructed silhouettes and découpage construction gives a intellectual, unisex vibe.
- Blazé Milano +160%: With the slogan "every cool girl is half boy", the brand focus on sustainable tailored separates.
- The Frankie Shop +75%: Specialising in minimal, wallet-conscious styles, they fuse Paris style with NYC cool.
All figures represent the growth in global searches on Vestiaire Collective between October 2020 - March 2021.